The SWISSDENT Story

SWISSDENT is an international company based in Zurich, Switzerland. It was founded in 2006 by the Swiss dentist Dr. med. dent. Vaclav Velkoborsky.

As a practicing specialist in cosmetic dentistry, Dr. Velkoborsky developed a particular interest in dental whitening procedures and has become an authority on the subject. Popular bleaching methods often have negative side effects, such as hypersensitivity and enamel damage. Through his patients Dr. Velkoborsky recognised the need for a gentle, mineralising and whitening toothpaste, and embarked in 2005 on the development of a formula which utilised the latest dental knowledge and technology and which contained only the finest ingredients. SWISSDENT’s unique formula was patented and provides gentle brightening and a highly effective teeth cleaning. 

Today, SWISSDENT Cosmetics AG employs a range of specialists in the area of development of innovative dental care products and holds several patents. All products are 100% Swiss Made and are subject to strict Swiss quality controls.

The Secret Behind

SWISSDENT’s secret recipe is a special combination of high-tech and natural enzymes. Bromelain and papain, derived from pineapple and papaya respectively, remove plaque naturally from the tooth surface, acting in a similar manner to an ‹enzymatic peeling›. Responsible for the actual whitening process (i.e., the oxidation of the accumulated colour pigments) are calcium peroxide (CaO2) and Oxygard®. With the aid of cutting-edge technology, CaO2 is micronized (reduced in size) so as to ensure that it is able to effectively target those areas which will benefit from its use.